As an agency, winning new clients and retaining existing ones is crucial to your growth. The challenge lies in finding the right tools and strategies to achieve both. While WebYes can help with both, many users aren’t fully utilising its capabilities.
So if you belong to the category of people who are only using WebYes for basic website audits, you’re underutilising the tool. WebYes can also boost client retention and acquisition, ultimately driving business growth, and we’re here to show you how.
In this post, we’ll explore how to leverage the power of WebYes in your agency fully. By the end, you’ll have three new strategies to grow your agency’s clientele and revenue and make the most of the money you’ve invested in WebYes.
Convincing and securing a client is one of the toughest challenges for an agency. This is where WebYes comes in. It provides hard data, showing clients exactly where their website can improve, giving you a strong foundation to offer your assistance and win them over.
Research shows that data-driven pitch significantly boosts success. When you present potential clients with data that highlights issues with their website, they are more likely to be sold on your approach and move forward with your proposed solutions.
WebYes lets you generate dedicated audit reports for clients, showing their website’s SEO, quality, performance, and accessibility scores, along with issue counts. This data helps you effectively persuade them of necessary improvements.
Of course, data alone won’t close the deal. What truly matters is offering affordable solutions to resolve the issues and improve their website. Once you’ve fixed the website at a reasonable cost and made the client happy, you can upsell additional services.
Website accessibility is mandatory in many countries, including the US, UK, and the European Union, which will enforce compliance by June 28, 2025. Non-compliance with WCAG standards can lead to costly lawsuits and damage a business’s reputation.
A large portion of small-business websites are not accessible, and most business owners are unaware of the requirement to be WCAG compliant. This presents a great opportunity for agencies to acquire new clients.
With WebYes, you can run accessibility audits on local business websites, reach out to non-compliant businesses, educate them on the benefits of compliance and the risks of non-compliance, and offer your services to help them achieve WCAG standards.
Certain law firms actively target small businesses with accessibility issues, often pressuring them into costly settlements. Many cases have been reported on Reddit. Use this information to give potential clients a final nudge towards choosing your service for accessibility compliance.
Customer retention costs significantly less than acquiring new customers. When you keep your clients happy and deliver consistent results, you build trust, earn their loyalty, and increase long-term revenue opportunities.
WebYes can be a valuable asset in retaining your customers. By regularly auditing your clients’ websites, you can catch issues that might be affecting their performance before they impact traffic, user experience, or search rankings.
Again, the audit tool alone won’t do the job. Clients are looking for tangible results, whether it’s increased traffic or improved conversion rates. It’s your content and marketing strategies that play the most crucial role in delivering the outcomes clients expect.
However, WebYes can enhance those efforts by ensuring the foundation – your clients’ websites – is always in top condition and free from issues that could disrupt your strategy. So, it proves to be an indispensable tool in keeping the clients happy.
Whether it’s helping you land new clients or keeping your existing clients satisfied, WebYes can be of great assistance. By using the tool, you’ll add value to your services and improve your chances of closing more deals.
If you’re still using the free version, consider upgrading to the premium plan to boost client retention and acquisition. With more scans, you’ll be able to audit additional clients’ websites, provide detailed reports, and offer your services to address their needs.
Ready to get started? Upgrade to premium and unlock more opportunities to grow your business, win more clients, and deliver even greater value to your existing ones. Explore WebYes Premium today and see how it can take your agency to new heights.
Article by
Melwyn holds a Bachelor's degree in Computer Science and has been writing professionally for over 4 years. He has a strong background in SEO and is certified in web accessibility from the World Wide Web Consortium (W3C). When he's not writing about website optimisation, you can find him enjoying a game of FIFA or exploring the open world of GTA.
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