How to Rank on SearchGPT – 5 Tips to Get Referenced

With SearchGPT now open to everyone, more users are switching from traditional search engines like Google to this AI-powered platform.

Unlike Google, where ads, Reddit threads, and irrelevant results often clutter the page, SearchGPT delivers straightforward, tailored answers that make finding information quick and easy.

This shift is changing how people search, and it’s a cue for content creators to start optimizing for SearchGPT. In this article, we’ll dive into four practical tips to help you rank on SearchGPT and boost your visibility on OpenAI’s search engine.

How to Rank on SearchGPT

Retrieval-Augmented Generation (RAG) is the technique used by large language models (LLMs) like SearchGPT to improve the accuracy and relevance of generated responses.

To rank on SearchGPT, you must create content that aligns with RAG, focusing on delivering comprehensive and relevant information that the model can pull from effectively. Here are some tips to help you achieve this:

Ensure Proper Crawling

To have your content referenced by SearchGPT, it’s essential to allow its web crawler, GPTBot, to access your site. In your robots.txt file, enable OAI-SearchBot by adding the following directive to ensure it can discover and index your content:

User-agent: OAI-SearchBot
Allow: /

Note that the click-through rate (CTR) for SearchGPT is significantly lower than that of Google. This is because users get most of the information they need directly from SearchGPT, so they may not feel the need to visit your content.

Optimise for Bing to Boost Visibility on SearchGPT

Microsoft Bing is at the core of how SearchGPT works. While ChatGPT pulls info from multiple sources, Bing’s vast index is the main driver behind its real-time, accurate results. If your site isn’t in Bing’s index, it won’t appear in ChatGPT’s results.

So, what does this mean for you? It means it’s time to treat Bing as a key part of your SEO strategy, right alongside Google. By optimising for Bing, you’re boosting the chances that your content shows up in SearchGPT, helping you reach an even wider audience.

Bing Webmaster Tools is a great way to check if your site is indexed and catch any gaps. By giving Bing some extra attention, you’re not only boosting your visibility there – you’re also setting yourself up to appear in ChatGPT’s AI-powered search.

Keep Content Up-to-Date

SearchGPT prioritises fresh information to deliver the most relevant and timely answers to users’ queries. Keeping your content updated signals to SearchGPT that your article is a dependable source, increasing its chances of being referenced.

To update content effectively, focus on reviewing and refreshing key sections with the latest data, trends, or industry changes. Adding new insights, examples, or statistics can keep your content relevant and valuable to readers and SearchGPT alike.

Consider using a heading at the beginning of your article to highlight when the content was last revised. This clear indication informs readers about the freshness of your information and encourages them to engage with the latest insights.

Write in a Conversational Tone and Use a Q&A Format

Writing in a conversational tone helps make your content more engaging and accessible. Since SearchGPT delivers answers in a dialogue-like style, a friendly tone aligns well with its presentation format and can improve your chances of being referenced.

Using a Q&A format further enhances your content’s structure, making it easier for SearchGPT to find direct answers to specific questions. Including common questions and concise answers within your content helps SearchGPT quickly identify relevant details for users.

For example, instead of using the H2 “Benefits of Accessibility Audit,” you could phrase it as “What are the benefits of accessibility audit?”. This approach invites readers to think critically about the topic while maintaining a conversational tone.

Optimise with Semantic Keywords and Context

Using semantic keywords is essential for ensuring your content resonates with both users and AI search engines like SearchGPT. These keywords focus on related terms and concepts that help convey the overall context of your content, making it easier for the AI to understand.

Incorporating context into your writing enhances its relevance and accuracy, improving how SearchGPT retrieves and presents your information. By weaving in related topics and synonyms, you create a richer piece that aligns with user intent, increasing your chances of being referenced.

For example, if your main topic is “SEO audit,” you might include semantic keywords like “on-page SEO” and “technical SEO,”. This helps SearchGPT understand your topic and increases the chances of being referenced.

Boost Your SearchGPT Ranking with WebYes

Incorporating these strategies can enhance content visibility on platforms like SearchGPT. Once users arrive at your website from SearchGPT, it is essential to retain them and encourage repeat visits by providing a positive experience.

This means that the performance and accessibility of your website should be top-notch. If you’re unsure about your website’s health, we recommend running a free audit on your website with WebYes to uncover areas for improvement.