6 Tips to Make Your LinkedIn Posts Accessible

Many companies and individuals exclude part of their LinkedIn audience without realising it. When you don’t create accessible LinkedIn posts, you risk leaving out users with disabilities, including those using screen readers, magnifiers, or other assistive tech.

The good news is that making LinkedIn posts accessible is pretty easy. Small changes in how you write, format, and structure your content can go a long way in making your posts more inclusive. We have six simple tips to help you get started.

How to Make Your LinkedIn Posts Accessible

1. Add both alt text and image description
2. Keep emojis to a minimum and place them only at the end
3. Write hashtags in PascalCase
4. Avoid third-party text formatting tools
5. Share carousels only when absolutely necessary
6. Write descriptive text for links

Let’s take a closer look at each one.

1. Add Both Alt Text and Image Description

We recommend you include both alt text and an image description when posting images on LinkedIn. The alt text should give a literal description of what’s in the image, while the image description in the body of the post provides extra context to support it.

But don’t repeat the same information.

Alt text helps people using screen readers. When you add it using LinkedIn’s built-in field, it’s semantically connected to the image. Screen readers pick it up automatically and announce it. It helps users understand what the image shows, even if they can’t see it.

Screen readers will say:

However, people with low vision or cognitive disabilities may use magnifiers or visual cues and miss the alt text. An image description in the post adds context, like what the image shows or how it supports your message, making the content clear to them as well.

For videos, LinkedIn offers auto-captions. But they’re not always accurate. So make sure to review each caption and edit any that don’t match what’s being said. You can find step-by-step instructions for editing captions on LinkedIn’s support page (opens in a new tab).

2. Keep Emojis to a Minimum and Place Them Only at the End

Emojis can enhance your message when used with intent. They work best for tone or emphasis and not as list markers or sentence decorations. When overused or placed poorly, they can become distracting for screen reader users.

That’s because screen readers read every emoji out loud. When emojis appear at the beginning or in the middle of sentences, they interrupt the flow and make the content harder to follow. Sighted readers can glance past them, but screen reader users don’t have that option.

Take a look at this sentence:

Here is how a screen reader would read it:

It sounds messy and hard to follow, right? The emojis get in the way of the message instead of adding to it. So use them sparingly (one or two per post), and place them at the end of a sentence.

3. Write Hashtags in PascalCase

Screen readers don’t automatically know where one word ends and another begins. If you write #inclusivecontentrocks, it can sound like a mess. Using PascalCase (capitalising the first letter of each word) makes hashtags much easier to interpret.

In our interview with Social Media Strategist and Accessibility Advocate Alexa Heinrich on social media accessibility (opens in a new tab), this was one of the first tips she shared. It’s a simple change that supports screen reader users and improves clarity across the board.

4. Avoid Third-Party Text Formatting Tools

Bold or italic text you see on LinkedIn is often created using third-party formatting tools, but these don’t apply real formatting. Instead, they replace standard letters with special Unicode characters that visually mimic bold or italic styles, without actually changing the text formatting.

The main issue is that screen readers often misread or skip these styled Unicode characters entirely. For example, the word LinkedIn written using a bold text generator (𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧) may be completely ignored. Try it with a screen reader; chances are, it won’t be read aloud at all.

5. Share Carousels Only When Absolutely Necessary

Carousels on LinkedIn are great for engagement, but LinkedIn doesn’t support them natively like Instagram. You’re essentially uploading a multi-page PDF, and there’s no option to add alt text to each slide. This leaves many disabled users out, especially those using screen readers.

If you want to share a visual story, try uploading multiple images instead. LinkedIn lets you add alt text to each image, which makes your content more inclusive. And if you still go with a carousel, keep it short and explain key visuals in the post caption.

6. Write Descriptive Text for Links

Before you add a link to your post, include clear, descriptive text that tells people where the link leads and what to expect. For example, instead of writing “Learn more: [link],” try “Check out the full accessibility checklist (opens in a new tab).”

When writing the link text, aim for about 3 to 6 words that clearly explain what the link is for. Avoid vague phrases like “click the link below to read more,” which add clutter without context. Clear and direct links help everyone, especially screen reader users, understand what to expect.

How to Create Accessible Lists on LinkedIn

Lists are a great way to break down information, but LinkedIn doesn’t support native list formatting. Many users turn to decorative symbols or emojis to mark each item. But as we’ve discussed, that’s not accessible. So what’s the better approach?

Here’s how to create accessible lists on LinkedIn:

1. Introduce the list clearly

Before jumping into the list, set the context with a short intro.

For example, “Here are three tips for writing accessible posts.”

This helps screen reader users know what’s coming and prepares all readers for a structured list.

2. Use plain text numbers

Stick to simple numbering like 1., 2., 3. A screen reader will announce them clearly.

For example: “1. Your first tip”, “2. Your second tip”, and so on.

This keeps the list clear and makes it easier to follow for people using assistive tech.

3. Keep each item short and focused

Make your points concise, ideally 1 to 2 lines each. Long, crowded bullets can be harder to process for people with cognitive disabilities or anyone skimming on mobile.

Make Accessibility Part of Your Posting Habit

Try building accessibility into your regular posting workflow. Just like you write a good hook or format for readability, you can also make small accessibility tweaks.

LinkedIn is where people come to learn, share ideas, and grow professionally. Making your content accessible ensures more people can be part of that.

So when you’re posting on LinkedIn, take a moment to make it accessible. It only takes a little effort, but it makes a big difference.